This weekend, Tommy Hilfiger debuted a new collection – his partnership with Gigi Hadid – and it went off. Not only was it the most Instagrammable show of the season so far (thanks to the unreal pier setting, lobster rolls aplenty and a FROW appearance from Taylor Swift), it was also one of the first shows to take on the buy-now-wear-now mentality everyone's been waiting for. Here's all the reasons TOMMYxGIGI was too good to miss...