When it comes to trainers, the world is divided between those who like them cool and battered (denoting how many mosh pits you've been tramping in) and others for whom boxfresh is everything. And nothing divides more on this front than Converse. When backstage babe Cleo Wade wore hers at Coachella with a swishy white dress, they were so white they glowed. Alexa Chung, meanwhile, likes hers grubby: 'When I get new Converse I dedicate some time at home to shoving mud on them so they don’t look squeaky clean.' The sneakerheads at All Stars HQ <3 all our crazy Converse quirks and have crafted this rad campaign called Made By You, which celebrates the shoes as blank canvases ready for personalisation.