Full name: Louby Mcloughlin
Nickname: Louby MC, my Instagram name.
Occupation: Stylist and consultant.
Louby at Ryan Lo's studio
Earliest creative memory: When I was really young, all I wanted to do was arts and crafts. My access to fashion and glamour was through pop stars I saw in music videos on MTV. Smash Hits was my Vogue.
Dream job: CEO of a super brand.
You are at your best when: I'm working on my ideas and dreaming big.
Career highlight to date: Having a shoe named after me by Sophia Webster and getting my first cover for POP magazine.
Who should we watch out for? Spanish artist Claudia Maté, Matty Bovan (fashion designer) and Hannah Diamond (singer).
Nylon cover featuring Sophia Webster, styled by Louby
What keeps you up at night? Working late, caffeine, partying and noisy neighbours.
Where did you get those creative genes? My granny.
If you could buy one thing for your archive, what would it be? A Chanel suit, circa 1995.
Which decade represents you best and why? The 70s – it's kinda rebellious but glam.
Guilty pleasure: Katie Price, Paris Hilton, Britney Spears.
What five songs would feature on your desert-island discs? Charli XCX – Doing It, Robyn – Dancing On My Own, Madison Beer – Melodies, AG Cook – Beautiful and Oasis – Live Forever.
Still from Charli XCX's latest music video, styled by Louby
Who never ceases to inspire you? Hilary Duff.
When did you last say sorry? I say it all the time! Can't remember exactly when...
What's on the agenda for 2015? Work hard, learn, grow, have fun!
If you had a superpower, what would it be? To have magical powers like Sabrina the Teenage Witch – that's the dream.
Who would play you in the story of your life? Hopefully Julia Roberts – she can use the same wardrobe she had in Erin Brockovich.
Where do you work best? Anywhere quiet and hidden away from distractions.
Louby at Sophia Webster's birthday with Sophia and Bip Ling
What is fashion? In my opinion, it's whatever you want it to be. Fashion isn't restricted to clothing. It's an idea or perspective that says something about the world we live in today.
Who was the last person you talked to on the phone? My accountant.
What's on the menu? Sushi! Because it's healthy and I love seafood :-)
If you could collaborate with anyone, who would it be? Fashion designer Jeremy Scott, because he doesn't take things seriously. He has fun and I love his ability to read popular culture.
Louby taking a selfie with her Moschino phone case
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