Ever wanted to get into the fashion industry but not sure how? Well, here you go: click below to watch four of the industry's most inspiring women discuss what it takes to build a brand, live from London Fashion Week. The women in question are WAH! founder Sharmadean Reid, The Sunday Times Style fashion features editor Pandora Sykes, Showstudio’s Lou Stoppard and the tech start-up guru/design extraordinaire behind Digi Fairy, Melanie Ashley, hosted by ASOS Daily News' editor Danielle Radojcin.