Kimye may have a strict policy about smiling (haven't you heard that 'not smiling makes Kanye smile' and that Kim's convinced that laughter causes wrinkles?), but the Jeremy Scott AW15 runway show, which took place at Milk Studios as part of new York Fashion Week yesterday, had Mr West grinning like someone just gave him an ice cream cone. Here's why we think the kooky designer's own brand collection (he is also head designer for Moschino) may be turning 'Ye's frown upside down – and why it's definitely blowing up your social feeds...