A look that’s got big <3 for the stuff already in your wardrobe? Interested! Normcore, a trend that big-ups blending in, re-emerges for the new season as Nineties Normal. Rooted in the basic styles and shapes of the 90s, summer’s sweaters ’n’ sliders have been switched out for essential polo necks and classic kicks, but the core of the look never changes: your old-school denim jeans. Meet the six pairs and their poster girls, here to help you master the art of looking, well, normal.

Shop the Nineties Normal trend.

Shop denim.