Über-glam French fashion house Balmain has announced big plans to open its first London flagship store. Major. It will be in South Audley Street, Mayfair, just a stone's throw from Victoria Beckham's own recently opened store. Under the guidance of creative director Olivier Rousteing, Balmain has become a go-to label for Rihanna (she fronted the SS14 campaign), the Kardashians (Kim wore a Balmain dress to her hen party in Paris) and Brit babes, Rosie Huntington-Whiteley and Jourdan Dunn.
Now, most of us aren't lucky enough to actually have any Balmain in our wardrobe #thestruggleisreal. But look again… because we can pretty much guarantee the label’s mash-up of hyper-sexy street style, warrior woman influence is in there somewhere. The question is… How Balmain are you?