She graduated five years ago knowing nada about how to make a tweet fly or Facebook post engage, but a whole lot has changed since then for ASOS Global Senior Social Media Manager, newly published author of 140 Ultimate Twitter LOLs, and all-round social media superstar, Sedge Beswick.
Want to be Sedge and make a career out of your social media savvy? She suggests getting as much experience as possible for a range of different brands, even while you're still at uni: 'In my final year I did some freebie social media work for Red Bull and Nike.' Since then, she's worked with Pretty Polly, Three UK and now ASOS. On top of all that, she's hosted social media inspiration sessions at 10 Downing Street and has recently been nominated one of the top 50 most influential people working in social media by marketing site The Drum. Oh, and she's 26. Soooo, we asked Sedge all about her book and what it really takes to be a social media whizz.