Let's be honest, for most of us there are two distinct Halloween outfit camps: you're either in the Heidi Klum school of spook, meticulously planning your fancy dress costume since 1 November last year, or you're more of an Ariana Grande, pulling on a pair of kitty ears and drawing on some kohl-lined whiskers, lastminute.com. Well, the exception to that rule is Brit-born, US-residing blogger and actress, Ashley Madekwe. She nails it year in, year out with just the right amount of effort and without looking like a HWN try-hard. Here's the proof – and all the costume inspiration you'll need for Friday.