Air kissing at Fashion Week we've heard of, but hugs and cuddles? Nah. If you're asking what's got the style set feeling the snuggly love, then look no further than the masses of fluff on show. Faux fur label Shrimps started it with their first presentation for London Fashion Week on Friday, and then Brit actress Sai Bennett (she plays Jessie in Mr Selfridge) was seen showing off double the cuddly stuff (clutch and sandals) at the Topshop Unique show yesterday. So why is it a win? It gives a polished outfit, like Sai's, a little fun injection from a complementary flash of fur (the faux kind, natch).

Check out the trousers taking London Fashion Week.

See more fashion news.