New season, new biannual mags, new cover girls… psych! Well and truly ushering in autumn/winter is Alexa Chung in one of the two covers that have been released so far of POP Magazine’s latest issue (the other version features Canadian singer Grimes). All eyes on POP’s Instagram for more to drop.

This is a whole new vibe for Alexa (no eyeliner?!) – and after posting it on her Instagram it’s safe to say there was a Marmite reaction to it. But one thing is fo’sho, it’s the most AW14 thing we’ve ever seen. Here’s why: