Maybe it's because new season is about to become a reality or maybe it's all the time she's spent in New York, but Alexa Chung seems to have stepped away from her style safe place. The evidence, from this afternoon at Westfield, London when the Chung was promoting the paperback version of her book, It, is as follows: the fringe (newly cut, according to her Instagram) the straightened hair (different!), the chunky necklace (unexpected!) and Saint Laurent shift dress in sparkly lurex, which is set to be big news for AW14. Un-Chung, but really cool.