We've been waiting for the arrival of Blake Lively's lifestyle website, Preserve for some time. So when it launched last night with a mix of stories, essays, videos and a shop covering food, style, home, culture, wellness and, erm, 'intimacy', we were v excited to check it out. We were expecting, basically, the BTS world of Serena van der Woodsen IRL (pretty interiors, jels-inducing style snaps, Ryan Reynolds in an apron, etc). But no! Preserve is something completely, totally different. Three things that surprised us include:
1. It's gothy. Like, it bears a striking resemblance to The Harry Potter World website, gothy. Think black background and wood panelling.
2. There's a recipe for 'Kick Ass Baby Back Ribs'. Blake? Chowing down on some ribs?! She's human after all!
3. Oh, and the introductory film is so ludicrously gorge and polished it looks like it could have been shown at Sundance.