The lilac hair saga continues: according to Instagram pics she posted last night (left), model and Hollywood progeny Ireland Baldwin is the latest to take the pastel plunge and dye her hair what can only be described as 'Kelly Osbourne lilac'. Last week Nicole Richie (right) had us all fooled when she posted this picture on her Instagram of her with dusty purple locks (until internet detectives called it out as a Photoshop sham). But the snap was enough to convince Nicole she should totes go legit-lilac, which she debuted at an Oscars party in this picture, taken by none other than trend trailblazer, Kelly O. We know lilac is a thing in fashion terms too (totally this season's pink) and hair-wise, with Ireland in tow, three is officially a trend!