The Calvin Klein waistband is back. How could a single white strip of elastic rekindle so many memories? Marky Mark, rippling lower abdomens, Kate Moss and that guy you snogged at the school disco: all brought back to life thanks to a new campaign from Calvin Klein, in which celebrities and super-bloggers are pulling down their baggy jeans and flashing their underpants.

Kendall Jenner (right), Poppy Delevingne (centre), Miranda Kerr and Iggy Azalea have been among the first to champion the look, with Kendall Jenner nailing 1992 perfectly by pairing her box-fresh underpants with a matching CK cami top and no make-up. Proof that you don’t need to have been alive in 1992 to understand the spirit of the Calvin Klein youthquake.

This trend is going to be huge come summer when you can swap your chintzy bralets for a sleek Calvin Klein crop top and your high-waisted jeans for a pair of cheeky low-riders. Just add a few sun-kissed freckles and a matching man to roll around with, and you too can be part of the biggest underwear-as-outerwear craze.