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STYLE FILES

Say hey to your new fave vlogger

By Maybelle Morgan, 1 July 2017

Summer is all about a smorgasbord of fun plans (fingers crossed) filling up your weekends and, with those, come a few what-to-wear dilemmas. So you'll be wanting some authoritative style guidance, no doubt. Like, 100 million views and almost 500,000 subscribers authoritative? Meet Russian YouTube queen Marie Novosad...

YouTube blogger Marie Novosad wearing a yellow jumper, grey jeans and white sneakers | ASOS Fashion & Beauty Feed

Pictures: Lisa Sakva

If the weather's not playing ball, what's your advice?

Whatever the temp, summer's a great opportunity to play around with colours. Go bright and bold!

YouTube blogger Marie Novosad wearing an oversized, stripe robe with boxing gloves | ASOS Fashion & Beauty Feed

You’ve just moved to America; how has your style changed?

Probably with comfort. In the US, girls prefer it over fashion, while a Russian girl prioritises looking put together all day, everyday.
YouTube blogger Marie Novosad wearing a green, floral-print dress | ASOS Fashion & Beauty Feed

YouTube blogger Marie Novosad wearing a green, floral-print dress | ASOS Fashion & Beauty Feed

What's your go-to festival look?

I was at Coachella this year and I think the key is to go basic. I picked a simple floral dress and scored tons of compliments from complete strangers. I did put effort into my make-up, though: bold eyeliner and temporary tattoos on my back. I wore my hair messy and natural (the best way when you have to spend three days outdoors).
YouTube blogger Marie Novosad wearing a pink, patterned one-piece | ASOS Fashion & Beauty Feed

Perfect wedding-guest outfit?

I’m a huge fan of 20s-style embroidered dresses, so I would definitely pick one of those. Also, very comfy heels. You want to be able to dance all night long.

What do you pack for city breaks?

The number one thing? Comfy shoes, as you're probably going to walk around a lot. Also, I love mini backpacks. They're cute, plus they fit my essentials: camera and phone charger.

YouTube blogger Marie Novosad wearing bleached jeans and an orange, knitted vest | ASOS Fashion & Beauty Feed

How do you pick the perfect swimsuit?

Find the one that makes you feel confident and complements your body. I love a one-piece, Baywatch-style cossie, as they suit my shape.

 

What's on your wishlist this summer?

A 60s-style crochet crop top. Perfect to pair with denim!

YouTube blogger Marie Novosad wearing an orange Nike tee while boxing | ASOS Fashion & Beauty Feed

YouTube blogger Marie Novosad wearing an orange Nike tee while boxing | ASOS Fashion & Beauty Feed

How do you workout in the summer? What's in your kit?

I love boxing, but it’s not easy to do while travelling so I usually pack a skipping rope and download a few app training sessions. I'll usually wear high-waisted leggings (mesh inserts to jazz it up), and a bold sports bra.

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