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BRAND BUZZ

Meet cult beauty brand The Ordinary

By Joanna Kyte, 12 April 2017

So, here’s the story from A-Z… The Ordinary is a mega beauty brand that has picked up super-devoted fans. Why? Because these skincare dons create fresh-as serums with zero use of parabens, sulphates or animal oils. CEO Brandon Truaxe calls out the products as 'functional, effective and honest'. Cheers to that, where do we sign up? Well, meet your starter kit, right here... 

The Ordinary Niacinamide Skincare Serum, available at ASOS | ASOS Fashion & Beauty Feed

For blemishes

When dealing with hyper-pigmentation, blemishes and skin congestion, turn to special ingredient niacinamide. This trophy serum aims to bright skin tone and balance out oily skin. Yes! 

 

The Ordinary Niacinamide 10% + Zinc 1%, £5

The Ordinary Vitamin C Suspension Serum, available at ASOS | ASOS Fashion & Beauty Feed

For night-time

*Hands high* if you're looking for a new night-time product? This super serum uses hyaluronic acid to keep you smooth and pinky-promises to brighten your skin and protect from signs of ageing. The dream. While you're dreaming.

 

The Ordinary Vitamin C Suspension 23% + HA Spheres 2%, £5

The Ordinary Organic Cold-Pressed Moroccan Argan Oil, available at ASOS | ASOS Fashion & Beauty Feed

For (pretty much) everything

Tbh, organic Moroccan argan oil is pure goodness in a bottle. Apply to your skin for an instant glow and – BEAUTY HACK – double it up as a hair mask. 2-in-1 doesn't get much sweeter than this.

 

The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil, £8

The Ordinary Hyaluronic Acid, available at ASOS | ASOS Fashion & Beauty Feed

For hydration

The major player in this skincare pick is its hyaluronic factor. That means a mega hydration boost (holla) from a totally vegan product.

 

The Ordinary Hyaluronic Acid 2% + B5, £6

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