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BRAND BUZZ

ASOS Made In Kenya is back

By Joanna Kyte, 15 March 2017

ICYMI, ASOS Made In Kenya is a mega collab where the ASOS design team work with the SOKO Kenya initiative (a clothing manufacturing unit based in Voi, southern Kenya), to create lust-worthy threads. For SS17, you’ll see more major prints, as well as drawings by children from local primary schools on kimonos, tees and denim. These pieces are all made under fair-trade principles and they’re here, right now.

ASOS Made In Kenya leopard-print maxi dress with cut-out back available at ASOS | ASOS Fashion & Beauty Feed

Back it up

Congrats, you’ve just met your staple summer dress. This baby has a patched leopard-and-stripe print and comes complete with a gorge cut-out back.

 

ASOS Made In Kenya maxi dress with cut-out back, £48

ASOS Made In Kenya sweatshirt with front ruffle available at ASOS | ASOS Fashion & Beauty Feed

Frill fever

ASOS Made In Kenya just took the classic sweatshirt and upped it by 100. How? By introducing a front cut-out and XXL ruffle detail in, you guessed it, that trophy print. Snapssssssss.

 

ASOS Made In Kenya sweatshirt with ruffle, £38

ASOS Made In Kenya chambray mac available at ASOS | ASOS Fashion & Beauty Feed

Summer loving

The time to hang up your puffer (*weep*) and reach for something a little more SS17 is fast approaching. So, take note of this fresh chambray mac complete with contrast rib. Yep, a kimono in summer is chic as hell. 

 

ASOS Made In Kenya chambray mac, £70

ASOS Made In Kenya T-shirt with embroidered flower available at ASOS | ASOS Fashion & Beauty Feed

Tee total

If your spring wardrobe usually looks like a sea of cute tees, this will fit real nicely into your vibe. This dream has an embroidered flower detail to fall for RN. 

 

ASOS Made In Kenya T-Shirt with embroidered flower, £18

ASOS Made In Kenya cold-shoulder maxi dress available at ASOS | ASOS Fashion & Beauty Feed

Sheer delight

Got a million big events coming up? Well, you’ll need some sleek style to see you through. Enter this cold-shoulder, printed maxi dress – its chiffon feel will give you all the fancy points going. 

 

ASOS Made In Kenya cold-shoulder maxi dress, £68

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