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Your SS17 hoodie memo: think pink

By Daisy Keens, 28 February 2017

Forget what the Plastics told you: pink is fair game every day and the most covetable candy-coloured item this season is none other than the *drum roll plz* hoodie. Srsly. From Vetements to Kendall Jenner and beyond, here's how you can join the pink parade…
Vetements SS17 catwalk model wearing a pink hoodie, tracksuit bottoms and black heeled boots | ASOS Fashion & Beauty Feed

Picture: Imaxtree

Seen at

Enter Vetements, the designer collective on everyone's lips (and backs). Its SS17 offering elevated the humble hoodie to high-fashion status, giving pale pink a promotion in the process. Packing a punch with matchy-matchy trousers (styling tip alert), Vetements' candyfloss creation is sweet-as. 
Kendall Jenner wearing high-waisted camel trousers and a pink cropped hoodie and red ankle boots | ASOS Fashion & Beauty Feed

Picture: Rex

Seen on

Cue Kendall Jenner, making a more-than convincing case for the camel-candy pairing. Keep up with KJ and play with proportions by ensuring your trews are high-waisted when reaching for a cute cropped number. Bold boots optional (but so good). File this look under 'business casj'.
ASOS pale-pink hoodie with cold shoulder and bow detailing | ASOS Fashion & Beauty Feed

Try it on

Give your old sweats the cold shoulder and welcome this good-enough-to-eat addition into your 'drobe. Team yours with a grey suit (the lighter the better) and combat boots for total on-duty meets off-duty vibes. Or, y'know, keep it pure casj with trackies and technical trainers. Ready, steady, BOW!


ASOS hoodie with cold shoulder, £30