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STYLE FILES

Say hi to DJ Zoe London

By Anna Heaton, 13 August 2016

Zoe Hellewell (aka Zoe London) is the 27-year-old blogger/DJ/blue-haired babe who’s about to be your Insta most-Liked (if she isn’t already). Style crushing on Hieu Cow and Sonya Esman, Zoe's summer playlist is a Craig David love-in – so you’ve already got loads in common. Get to know the girl with mermaid locks and see more of her #AsSeenOnMe looks... 

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Picture: instagram.com/zoelondondj

Tell us about your job...
Well, by day I create YouTube videos and by night I DJ – not always on the same day, mind! I try to keep it balanced. I took it upon myself to learn how to DJ a few years ago after a break-up, my determination to have fun and learn a new skill paid off! I got a residency at a club in Camden and it took off from there. 

who-is-zoe-london-dj-style-files-asseenonme

Picture: instagram.com/zoelondondj

Best gig you’ve ever done?

I once played the main stage of 2000trees Festival for its silent disco – there was a few thousand people there and it was honestly incredible! Then I also helped my pal out at the Lock Up Stage at Reading Festival a few years ago and that, too, was a real dream. 

who-is-zoe-london-dj-style-files-asseenonme

Picture: instagram.com/zoelondondj

What about your blogging?

In 2010, I was at university and wasn’t loving my course. It was a fine art degree and while I loved art, my work was deemed quite ‘commercial’ by my tutor, so I didn’t feel like I really fitted in. The fashion network Lookbook.nu had just launched and I wangled a code to be invited, started submitting outfits and my love for snapping began! That’s when I started my blog.

who-is-zoe-london-dj-style-files-asseenonme

Picture: instagram.com/zoelondondj

Describe your style…

I’m still clinging onto my punk youth, but with a splash of modernity. I’m also a high-street girl and I’m obsessed with shopping online! My hair is a big part of my look, too – I’ve been more or less every single colour now apart from bold yellow or silver, which I’ve definitely been considering trying recently.

who-is-zoe-london-dj-style-files-asseenonme

Picture: instagram.com/zoelondondj

What’s next for Zoe London?

My plan for the foreseeable future is to continue wearing the clothes I love in new cities across the world with my camera in hand. I’m going to keep working hard to do the best I can! I’m also heading to V and Reading festivals, which I can’t wait for.

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