Quality speaks for itself, so sometimes it’s best to keep it simple. You’re bound to have a present that deserves to be placed on a pedestal and appreciated for the trophy that it is. Whether it’s a pair of trainers, a watch or even a knit from your nan, making one thing the focus of your photo will give your gift guaranteed hero status.
To get the best quality image, always shoot via an actual camera, or through your phone using an editing app like VSCOcam (not through Instagram). Make sure you consider the background that'll best complement your subject and ensure you stick to a strict colour palette. Use walls, flooring and tables as readymade backdrops, and go for either corresponding colours or a strong contrast. Framing is important, too – keep your crop relatively close and think about which angle will best showcase your piece. Finally make sure the thing is in focus and go.
Festive flat lay
If you are blessed with an abundance of high-calibre gifts and want to get them all in one image, then a traditional flat lay is the most stylish way to work them all in. Piling up your presents in some kind of mountain formation might make you feel flush, but it won’t translate well on your feed.
The first thing you need to do is an edit. Consider which of your new possessions will look good together; which shapes, sizes and colours will create the strongest overall image once they’re all together? Laying things out neatly on the floor is the best way to do this. If you’re curating a smaller composition, symmetry and repetition always look strong, but if you want to include more things it’s better to mix it up (and don’t be afraid to add a festive touch).
If you’re going big, you’ll need some height to capture everything. Organise extra lighting – e.g. a lamp – so your photo is well lit. If you can’t manage to fit everything in, then a closer crop of a larger image will still stylishly convey most of your collection.
Your feed will be no doubt flooded with Christmas photos, so it’s the perfect time to get creative and do something different. Download apps, experiment with video and use what’s around you. Share your surroundings and think about building a narrative with an Instagram story. Your family might seem uninspiring to you, but they’re probably quite entertaining to your followers.
Video will make your posts stand out – movement is always interesting and adds another dimension to your Instagram offering. The Boomerang app is a really easy way of upping your game. It’ll take some practice, but even your gran can get involved.
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