Electro-rock maestro and lead singer of Awolnation Aaron Bruno is responsible for one of the most commercially successful songs of the past few years (his self-penned hit Sail spent an unprecedented 79 weeks in the Billboard Hot 100 chart back in 2011/12). He's also accountable for packaging himself in the kind of outfits few would have the cojones to wear outside the anything-goes confines of a festival. For instance, this hippie-with-an-ASOS-account look.