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From Fred to Pete, we continue our Best of British clobber week with a look at Islington-born purveyor of knitted polo shirts Peter Werth.
After a brief stint at Walthamstow School of Art – he was chucked out after a year – Werth took up a job at the Astor nightclub in Mayfair’s Berkley Square where he rubbed shoulders with the great and good of London’s party scene, including notorious bad boys the Krays.
Exposed to top-notch garms, Peter took to shopping on Carnaby Street – aka mod central – before starting his own knitwear business in 1975. He kicked off with the long-sleeved knitted polo shirt, made by factories in Nottingham and Leicester. These were picked-up by mods seeking a cold-weather replacement for their short-sleeved Fred Perry polos.
A cornerstone of the iconic terrace/casual/football hooligan look – when worn with cords and back-on-trend Adidas Stan Smiths – the Peter Werth brand extended to take in outerwear, shirts, blazers and tees, all with that British working class stamp. Think dapper don with a tough, don’t-mess-with-me edge.
Keeping the Werth tradition alive, the brand’s latest collection strikes that smart/streetwear balance with mod-ish gingham shirts and classic long-sleeved polos, teamed with updated blazer shapes featuring contrast pockets and resilient cotton fabrics. Dedicated follower of fashion? Snap it up now.
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