From wine-swilling sailors in Breton tops to New Wave film stars like Jean-Paul Belmondo and Alain Delon – all insouciant in roll-neck sweaters outside corner brasseries – having a a good time in France has always involved dressing well. Even the ragged-trousered revolutionaries of the 1790s – the 'sans-culottes' – identified themselves by their clothing choices.
France is, of course, home to some of the fashion establishment's biggest names – Chanel, Givenchy, Dior, Gaultier – but modern French cool is more streetwise, edgy affair: think electronic pop heroes Daft Punk, hip brands like APC and ultra-stylish TV thriller The Returned.
Our très chic French ensemble is perfect for razzing around on a scooter while making intellectual banter with a bored-looking mademoiselle. A tricoleur-flavoured polo under a slick The North Face jacket is ideal for staying toasty while sipping bière on outdoor cafe tables. Add some killer white Alexander McQueen for Puma trainers and a suave holdall for lugging all your Sartre books, as well as spare tee from classic French brand Le Coq Sportif. Finally, of course, some Uppercut grooming products for maintaining your impeccably tousled Gallic-style barnet. Très bien!