Think of Ted Baker as the label your wardrobe can turn to when it’s feeling low and in need of a pick-me-up. This summer, the much-loved menswear brand is on a mission to cheer up your look, using a potent tonic of printed shirts, quirky tailoring and a classy boat shoe or two.
But the good news doesn’t end there. Importantly, this is all really wearable, versatile stuff. Let’s take the navy blazer, for instance, which has adaptability at its core. It can be worn casually with a T-shirt or smartened up with a neatly pressed shirt and tie, if the occasion demands.
Plus, for anyone who has tracked the ascent of the Hawaiian shirt and wants to bring colour above and beyond even that summery level, there’s something for you, too: this ace parrot-patterned number – ideal for the sartorially inclined ornithologists among us.