Kendrick Lamar is a self-made man. Even before he signed his first major label deal, he'd already amassed a die-hard fan base and worked with everyone from Dr Dre and Young Jeezy to Drake and Talib Kweli.
Most recently he's formed something of a supergroup for The Amazing Spider-Man 2 soundtrack. It's On Again features Lamar, Alicia Keys and Hollywood mega composer Hans Zimmer – and the whole thing is produced by Pharrell.
Appearing at the recent premiere of the film, Kendrick let his ultra-cool persona shine through in his outfit, starting with an iconic Yankees cap up top, before moving on to double denim done right.
Simplicity is key here, and Lamar nails it with his slim, but not super-skinny jeans, a shirt with subtle details on the poppers and a pair of box fresh white Converse high-tops to finish things off.