There are few things in life as satisfying as popping the lid on a new pair of kicks and admiring your boxfresh new sneakers: the smell, the crumple of paper, the funny little gel pack thing that is, and will remain, one of life's great mysteries.

Italian sneaker heroes, Superga, have understood the joys of crisp white trainers since 1925, when they first started making killer kicks, and soon the rest of the world caught up, and hasn't looked back.

If you're looking to go smart casual, go for a simple sneak with turned up chinos or indigo jeans. For a more casual look, keep it monochrome like Wiz Khalifa (below). Nike Air Max, Vans, K-Swiss and numerous other brands do awesome styles from the technical, to the minimalist. Shop the latest styles below.