With over 1.2 million subscribers to his YouTube channel and nearly half a million followers on Twitter, lifestyle vlogger and perennial cheeky chappy, Jim Chapman clearly knows a thing or two about attracting an audience.
Considering the strength of the man's style game, it's not hard to see why. When he's not dispensing pearls of wisdom or playing agony uncle to his band of loyal followers, he can be seen stepping out in some seriously tasty clobber.
Take his outfit at this week's RoboCop premiere, for instance. Being winter-ready means arming yourself with a decent coat and Chapman's choice of a streamlined, double-breasted coat earns him some serious kudos. Extra points added for the smart way he's broken with convention and opted for a waistcoat and trousers in an earthy purple and grey.
Check out his YouTube channel here and take a look at Chapman in action.