UPDATE: APRIL FOOLS! DON'T DYE YOUR BEARD, PEOPLE WILL STARE IN THE BAD WAY. 

Big beards have been happening for a while now, but those in the know are taking the trend to another level with a new style we've spotted out on the street: beard bleaching.

The theory is simple: grow a great big, bushy beard, then dye it a radical new colour, like this street style hero who's gone for electric blue with purple highlights.

The trend has been traced back to revolutionary Danish barber, Alaxånder Alexandrå, who described beard bleaching in the press as: 'the true singularity of male grooming. It's a new paradigm.' It's certainly not for everyone, but if you can grow it, it's hell of a statement.