STYLE. GROOMING. INSPIRATION. ADVICE.
The style that began in a Milan sandwich bar is back. Inspired by Ivy League schools, but with a definite Italian twist, the Paninaros of the early 80s created a subculture that was brightly coloured and heavily branded. It’s hard to get your head around just how rebellious eating a sandwich could be, but the snack was a controversial symbol of Americanisation that trampled on traditional Italian values. The Paninaros’ fast food lifestyle and bold aesthetic served as a rejection of the drabness of urban life and political strife in Italy at the time.