STYLE. GROOMING. INSPIRATION. ADVICE.
Since its inception in the late 1870s, Levi Strauss’ original riveted denim jacket has become a permanent part of the menswear uniform. It transcends seasons, trends and style tribes and has been adopted by everyone from cowboys to couture houses. Here’s a look at how this versatile piece of kit has been dyed, decorated and deconstructed yet remained a priceless piece of Americana.