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STYLE ADVICE

Old school brands

By Kasia Hastings, 9 September 2016

It might feel like you only just threw the originals away, but your favourite boyhood brands are back with fresh incarnations of the classic cuts you couldn’t get enough of during your school days. Think Kappa, Lacoste and Kickers, and all the other retro labels that have 90s nostalgia oozing from their very seams. Before you welcome them back into your wardrobe, brush up on the cult designers currently making a comeback. 

Old school brands

Picture: ASOS

Kappa

Italian sportswear maestro Kappa’s iconic logo has lined tracksuits and been branded across football shirts around the world. Everyone from Juventus’ 1997 Champions League-winning team to Russian designer Gosha Rubchinskiy has scored big in some Kappa. It may have started out as a socks and underwear brand, but the label has since become an important part of terrace style, the Britpop uniform and 2016’s vintage sportswear revival.

Old school brands

Picture: ASOS

Reebok

British brand Reebok may now be part of the adidas empire, but it began life in 1958 in Bolton, Lancashire. Since then it has produced enduringly stylish sneakers like its Classic and Workout trainers. It’s kept its clean, white, tennis-style aesthetic up to date via collabs with Kendrick Lamar, Palace and Vetements. This starcrest tee and Act 600 85s are contemporary takes on some retro favourites.

Old school brands

Picture: ASOS

Kickers

When you couldn’t get away with wearing trainers to class, a pair of Kickers was the next best thing. Coveted by boys, girls, old and young, it’s been pretty much running things on the playground since the 80s and this year the French label’s perennially cool kicks have penetrated the menswear game. Pretend you're back in the lunch line with their leather brogues and desert boots.

Old school brands

Picture: ASOS

Lacoste

Founded by French tennis star René Lacoste in 1933, the label has come a long way since it began producing polo shirts for its star CEO. Known to the press as ‘The Crocodile’, it was Lacoste himself who inspired its little green crocodile logo, which is now emblazoned on everything from footwear to fragrances. Its preppy polos were the only thing to rock when the weekend hit back at school and its its fresh, clean designs carry serious cachet today, too. 

Old school brands

Picture: ASOS

Diadora

Diadora has forayed into football, tennis, running, cycling, rugby and athletic gear – which means it was an important part of your PE kit – but its other cuts didn’t always feel so fashionable. While the Italian brand may not have been a huge hit style-wise the first time round, it’s returned to its roots to bring back the cool Italian design at the heart of the brand. It built its reputation on quality and these new cuts come with quality design, too.

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