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STYLE NEWS

New In: Noak

By Sam Higgins, 10 November 2015

Noak’s debut drop on ASOS embodies exactly why Scandi designs have become so desirable. The minimalism and functionality we’ve come to expect from Nordic brands is evident in a range of clean, seasonal smartwear, set to give your outfit the perfect contemporary edge.

new in: noak

Picture: ASOS


Noak do the simple things incredibly well. Crisply designed trench coats are offered up in camel and grey and arrive just in time to protect you from the chill of winter. Matching, skinny-fit, turned-up trousers not only give consistency when paired with said coats, but bring an understated refinement to whatever outfit you choose to don.

new in: noak

Picture: ASOS


The brand toe the increasingly ambiguous line between smart and casual, but deliver it in an impressive manner. After all, smart doesn’t have to be impractical. For the suit wearers out there, throwing the trench coat straight over your formalwear will add an on-trend touch to your getup. Or, for a more casual look, team their skinny-fit camel trousers with a black tee and fresh pair of Derbies and you’ve got yourself an effortlessly slick everyday go-to.

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