STYLE. GROOMING. INSPIRATION. ADVICE.
With a fine national sporting tradition and an equally impressive fashion heritage, it makes sense that Italy would lead the way when it came to combining to the two into a fresh, street-ready look.
The golden era of Italian sports-inspired style began in the early 80s, when young working-class music and football fans in Britain began decking themselves in premium brands like Fila, Sergio Tacchini and Diadora as both an aesthetic and economic statement. The high-end tracksuits, with their bold colours and front-and-centre branding, also became part of the uniform for rappers and b-boys in the emerging hip-hop scene on the other side of the Atlantic.
To celebrate 30-odd years of sporty Italian streetwear, here’s a brief history of three of our favourite brands.