Cooked up by Adolf ‘Adi’ Dassler (see what he did there?) and his brother Rudi, in their ma’s Bavarian wash kitchen way back in 1924, the Dassler Brothers Shoe Factory forged away in semi-obscurity until they convinced US sprinter Jesse James to don their spikes for the 1936 Olympics. Big Jesse racked up four golds, the Dasslers hit pay dirt and, despite the small matter of WWII and Rudi going off and founding rivals Puma, Adi’s Adidas never looked back.
Away from the sportswear arena, Adidas scored serious pop culture (and fashion) kudos through their association with Queens hip-hoppers Run DMC in the mid-80s. The trio even dedicated a tune – My Adidas – to the brand on their Raising Hell album. Add to this the popularity of the Gazelle among terrace casuals and Britpop indie boys alike and Adidas’ iconic status was properly underlined.
And now? The Originals are back. Stamped with the brand’s classic trefoil logo, the timeless Gazelle style leads the charge. In on-trend understated hues of black, white and Adidas blue, the simple streamlined shape will amp up anything from jeans and tee combos to a sharp two-piece suit. Three stripes forever.
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