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New in: CLWR

By Gavin Jewkes, 24 November 2014

When you hang out somewhere that doubles up as a winter wonderland – boasting hotels made of ice, heaps of frozen lakes and a woeful amount of daylight – it pays to know how to keep warm. The Swedes do and – being Swedes – they’re pretty good at looking stylish while they’re at it.

new in: clwr

Picture: ASOS


Swedish label and vowel hater Colour Wear, better known as CLWR, is testament to this, and prides itself in constructing some of the most durable winter outerwear around. In addition to the obvious practicality and warmth (its jackets offer 100g worth of insulated padding a pop – FYI, that’s a lot) CLWR hits the nail on the head when it comes to marrying function and fashion.


Modern details and strong silhouettes create a cool Scandi aesthetic, which means you can throw one on over a simple marl sweat and look like a Stockholm local with minimal effort.