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New In: Lazy Oaf

By Matt Glazebrook, 9 August 2014

Nobody can accuse Lazy Oaf of being a wallflower of a brand. With its roots in illustration and colourful graphics, the East London-born label packs a visual punch and makes a bold statement with each collection.

No surprises, then, that it's gone all out with its latest series of dazzling pieces. From explicit slogans to block-coloured long-sleeved polos, it's sort of like imagining a colouring book come to life or an explosion in the workshop of some psychedelic graffiti painter.

new in: lazy oaf

Picture: ASOS

If you like street art, Stephen Sprouse-inspired prints or splashing almost every colour of the rainbow on a single item, then this is a little piece of style heaven for you. 

new in: lazy oaf

Picture: ASOS

On the other hand, you might just be hoping to introduce a bit of colour into your wardrobe, rather than wanting to go as far as the full-on, print-heavy Lazy Oaf look. In which case, pick one piece from the collection and tone it down with a pair of black joggers or jersey shorts. Either way, Lazy Oaf is to be worn with buckets of confidence – a natural understanding of how to brighten up a pavement is essential.