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BRAND FOCUS

NEW IN: NIKE AIR MAX LUNAR 1

By Josh Woodfin, 21 July 2014

In terms of groundbreaking developments in trainer technology and culture, Nike's 1987 decision to build in an expose, visible air bubble to their new crep, the Air Max, is right up there with, like, shoelaces.

The Nike Air Max 1, like other timeless Nike classics such as the Air Force 1Air Huarache and Air Max 90, has never gone away in terms of style, but has always been quietly tweaked and reinvented.

From new colourways to limited-edition collaborations, it's always been at the forefront of everything cutting edge in the world of trainers – and this latest edition is no different. Featuring the same classic shape as the original Air Max 1, this shiny new iteration has the awesome addition of the Lunar sole, making the trainer lighter so you can dance longer.

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