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STYLE NEWS

London Collections: Men

By Gavin Jewkes, 18 June 2014

As this week's fashion orgy – London Collections: Men – draws to a close, we take a look at what we've learned from the best that British menswear has to offer.

Here are our top five insights from LC:M, and which trends are set to take over for spring 2015.

london collections men

Picture: REX / Richard Young

1. Become an urban adventurer

Burberry Prorsum sent models down the runway equipped with satchels and tote bags capable of swallowing up all your vital travel bits. It also showed a handsome line of pocket-laden coats, which suggests that next summer will be all about carrying the essentials needed for a quick getaway – not forgetting a Pharrell-inspired hat to complete the bohemian-on-a-city-break vibe.

london collections men

Picture: getty / Tim P. Whitby

2. Wear your wallet on your sleeve

The debut menswear collection from American designer Jeremy Scott for Moschino was filled with witty motifs and reworkings of the brand's iconic logo. But it was items like the suit emblazoned with gold dollar signs that really stood out, sticking a middle finger up to critics of luxury labels and declaring, 'Yeah, it's expensive. And what?' If you've already got the fancy house and car, and you're worried people still aren't getting it, pulling on this suit serves as the final frontier in letting people know you're loaded (or at least were, before you bought it).

london collections men

Picture: Getty / Tristan Fewings

3. Hang loose, man

This summer, our appetite for longline, skater-fit tees is near insatiable, so it's just as well we have plenty of badass T-shirts on-site. But if Craig Green's collection of exploded designs is anything to go by, we're going to be indulging our penchant for all things oversized next summer, too. Not sure if we'll be channelling this Sith-meets-pagan look, but it's certainly given us food for thought.

london collections men

Picture: Getty

4. Wear not-so-mellow yellow

This summer, cobalt is big news – great for all who've grown weary of navy. However, next year's go-to colour is yellow. But not just any yellow; think delicious, runny-egg-yolk yellow. Jonathan Saunders integrated it into his show by offsetting it against grey, harnessing the colour palette of a typical British summer sky. Quite poetic, really.
london collections men

Picture: Getty / Victor Virgile / Gamma-Rapho

5. Look good enough to eat

Of course, summer is a time to bring it with shocks of colour, but that doesn't mean you shouldn't make room in your wardrobe for a few subtle shades, too. Pastels are making a return for summer 2015, especially in shades of marshmallow pink and mint green. YMC showed some especially tasty tailoring in a rosy hue and gave its suiting a casual edge by opting for slouchy linen and slubby jersey.

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