Ichiban, meaning “number one” and the “best” in Japanese, is a tongue-and-cheek streetwear brand that’s exclusive to ASOS. The British label offers a new wave of street styles with a childlike and nostalgic edge. Think Sesame Street mixed with gold digging motifs in a range of slogan tees and graphic sweatshirts.
SIZE & FIT
Model wears: UK S/ EU S/ US XS
LOOK AFTER ME
Machine wash according to instructions on care label