Famed for their work with raw denim jeans, pioneers G Star
, utilise innovative techniques to create new styles and cuts. In accordance with the label’s ‘just the product’ philosophy, the covetable G Star
jean collection fuses sophisticated craftsmanship with street edge, to produce a varied palette of washed and untreated denims. Adopting an architectural approach to denim design, G Star's
extensive range of cuts sits alongside their clothing line, reflecting the label’s signature utilitarian style.