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While the judging panel whittles our 10 Fashion Discovery finalists down to two overall winners, it’s time for you to decide who should claim the coveted People’s Pick award. The People’s Pick winner will have an edit of their collection sold on ASOS for a season – and if they happen to scoop the main competition prize as well, they’ll be awarded an additional £10,000 instead. Voting opens at 8am BST on Monday 16 April 2018 and closes at 8am BST on Monday 30 April 2018. You only have one vote, so make it count! BTW – our all-knowing, all-seeing tech teams will know if there has been any funny business with the voting process, so play nice, yeah?

The prize in a nutshell

Your brand will be stocked on ASOS for at least two seasons, you’ll receive a £50K investment, plus one-on-one mentoring from our industry experts on everything from supply chain questions to how to price your product.

Plus, there’s also a People’s Pick prize, voted for by the public – this winner will have their branded stock on ASOS for one season.

Who are we looking for?

We are looking for original, commercial and entrepreneurial brands that show huge potential. The competition is open to labels only, which have been trading for less than five years. This is all about finding fresh talent, so that means no new business, trading apparel or accessories, sorry.

Important dates to note:

Meet the panel

Last year's winners:

elissa poppy
HANGER ASOS Fashion Discovery winner 2016