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Sorry, this year’s applications are now closed – we’ll be announcing the winners in May 2018.

The prize in a nutshell

Your brand will be stocked on ASOS for at least two seasons, you’ll receive a £50K investment, plus one-on-one mentoring from our industry experts on everything from supply chain questions to how to price your product.

Plus, there’s also a People’s Pick prize, voted for by the public – this winner will have their branded stock on ASOS for one season.

Who are we looking for?

We are looking for original, commercial and entrepreneurial brands that show huge potential. The competition is open to labels only, which have been trading for less than five years. This is all about finding fresh talent, so that means no new business, trading apparel or accessories, sorry.

Important dates to note:

Meet the panel

Last year's winners:

elissa poppy
HANGER ASOS Fashion Discovery winner 2016