United Kingdom


Nothing excites ASOS more than discovering fresh talent, which is why we have worked with countless unique brands, such as The Ragged Priest, Jaded London and Phiney Pet.

ASOS leads the way in the British fashion market. If you want to find new brands, then it’s the place to go. It’s a creative environment that nurtures talent, which is why we’ve been able to build so many exciting things.
Bex Koppit, head designer at Milk It


What is ASOS Fashion Discovery?

Having launched earlier this year, the ASOS Fashion Discovery competition will find and nurture two emerging fashion brands, giving them an incredible opportunity to grow their business.

What’s next?

Watch this space. You'll be adding your fave picks from the winners’ collections to your basket come SS17.

What happened?

Over 600 brands were carefully considered for their originality, commerciality, personality and entrepreneurial flair, with only 12 places available for the final round. Now, after much deliberation from the judging panel, the two winning brands have been revealed…

For more important information, please ensure you read our Terms & Conditions and FAQs section.