United Kingdom


Nothing excites ASOS more than discovering fresh talent, which is why we have worked with countless unique brands, such as The Ragged Priest, Jaded London and Phiney Pet.

ASOS leads the way in the British fashion market. If you want to find new brands, then it’s the place to go. It’s a creative environment that nurtures talent, which is why we’ve been able to build so many exciting things.
Bex Koppit, head designer at Milk It


What is ASOS Fashion Discovery?

Having launched earlier this year, the ASOS Fashion Discovery competition will find and nurture two emerging fashion brands, giving them an incredible opportunity to grow their business.

What’s next?

The first stage saw over 600 brands submit their applications in hopes of making it to the next round. After much deliberation from the judging panel, 12 finalists have now been invited to ASOS HQ to present their brands. The two winners will then be announced on 20 October.

What are we looking for?

ASOS is on the lookout for originality, commerciality, personality and entrepreneurial flair. The next big brands.

Get involved…

As always, ASOS loves to hear what you think. So become a part of the ASOS Fashion Discovery journey by getting to know the 12 amazing shortlisted brands.


Get voting for your favourite brands


Winners announced


Winners’ collections available to buy on ASOS.com

For more important information, please ensure you read our Terms & Conditions and FAQs section.