United Kingdom

Launched in 2016, ASOS Fashion Discovery followed the search to find fashion’s most exciting emerging brands. That search is now over and ASOS is thrilled to announce the two amazing brands that will be given a grant of £50,000 each, along with business support, plus an edit of their collections sold on ASOS.com.



Over 600 brands submitted their applications in hopes of winning. Get to know the 10 amazing brands that made the shortlist...


Sign up to receive ASOS style news and ASOS Fashion Discovery updates.

Thank you for subscribing to the ASOS newsletter, we hope you enjoy shopping at ASOS.com


Nick Beighton, CEO at ASOS

Nick joined ASOS in 2009 as chief financial officer, working to drive the growth of the company as the world’s leading online brand for 20-somethings. In 2015, he was appointed chief executive officer.

Julia Sarr-Jamois, senior fashion editor at i-D

Fashion week favourite, Julia started her career as an assistant at i-D, before becoming fashion editor at Wonderland at the age of just 21. She returned to i-D as senior fashion editor in 2014.

Andrew Davis, creative director at Wonderland

Pastry-chef-turned-stylist Andrew studied at Central Saint Martins before becoming the style editor at The Face. In 2015, he was appointed creative director at Wonderland, following his role as mens fashion director.

Nikki Tattersall, buying director at ASOS

Overseeing just under 500 womenswear brands on ASOS, Nikki heads up a talented buying team, constantly introducing fans of ASOS to fresh and exciting labels.

Sharmadean Reid, entrepreneur and WAH Nails founder

Since opening the doors of her London nail salon in 2009, entrepreneur Sharmadean has gone on to establish a worldwide following, publish two books, and launch her own nail polish line.

John Mooney, creative director, menswear and production at ASOS

John began his career at Alexander McQueen, where highlights included designing stage outfits for David Bowie. Now, he oversees all aspects of menswear design and production at ASOS.

Zeba Lowe, head of fashion at ASOS

With extensive experience at publications such as Grazia and POP, stylist Zeba is responsible for the overarching fashion vision across ASOS and its magazine.

Hilary Riva OBE, non-executive director at ASOS

Joining ASOS in 2014, Hilary brings a wealth of entrepreneurial expertise and 40 years of fashion experience, having acted as CEO of the British Fashion Council and MD of a number of high street fashion retailers.

Joel McLoughlin, menswear blogger and YouTuber

As a stylist, London-based Joel has assisted on music videos, editorial shoots and TV shows. He is also the founder of menswear fashion blog and YouTube channel Gallucks.