United Kingdom

The Levi's 505 came of age in 70s New York. The guitars were distorted, the jeans were ripped and DIY counterculture reigned. Built for the rebels of now, the new 505c jeans are cut for the next wave of ideas, activism and rebellion.


Repping the new-gen 505c, joining the ranks of musicians like the Ramones and Debbie Harry, are grunge band InHeaven. ASOS sat down with the band to talk rebellious attitudes to music, style and getting your voice heard.


The 505c is inspired by the Ramones. Who are your ultimate influences?

James: We share so many of the same musical influences, from the Ramones to Zeppelin, which is why we all dress like we’re fresh from the 70s. Let’s pick one each...

Chloe: I'll go for Patti Smith. I’m not as confident as her, but I hope to be one day.

Jake: Iggy Pop is, without a doubt, iconic.

James: For me, it’s Joe Strummer, lead singer of The Clash.

Joe: John Bonham, because he’s a beast on the drums.

For you, what makes the punk movement so magnetic?

James: The music scene wasn’t necessarily about being the best guitarist – it was about instinct, immediacy and individualism. The whole punk thing was about carving an aesthetic entirely your own.

Is this what inspired your own DIY aesthetic?

James: Bands like The Clash have had a massive influence on us. At the beginning the band made all their own clothes, spray-painting them down at the car body shop.

Chloe: This idea kind of stuck with us. We made our first single artwork in Microsoft Word and we direct our own music videos. There’s so much already at your disposal, you don’t need to spend a load of money on software. Just find out what you want to say, then say it.

Is having that autonomy over your look important to achieve this?

James: Doing things your own way is the only way to separate yourself from other bands. As soon as you design by committee you begin to look like everyone else.

Jake: My style is an expression of myself so I wouldn’t feel comfortable walking down the street or getting on stage in what someone else wants me to wear.

Chloe: We all really wanted to create something that people could take home from our shows for free. It’s filled with some of our favourite refe rences, so it sort of acts like a snapshot in time.

James: Holding a badge, a record, a CD, a T-shirt, has always meant a lot to us as music fans. The digital age has so much to offer but we were all keen to bring back the analogue format of things.

Joe: People are really receptive to it. They buy vinyl without even owning a turntable. So it’s clear that people still crave something tangible to take home.

Are you guys collectors?

Jake: I’m obsessed with collecting. I own a lot of 80s touring T-shirts. It’s hard to define, but there’s so much more to being a music fan than the music alone – I love that I can wear a Springsteen T-shirt and channel him for the day.

What advice would you offer to someone who wants to get their band heard?

Chloe: Twitter is the new punk. Whether you want to start a political movement or get your band off the ground, it’s a powerful tool for getting yourself heard. You can reach people on a global scale and it’s free!

Catch InHeaven on their first headline tour from

14 September-22 October 2016.

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Leather jacket, striped T-shirt, ripped Levi's 505s and sneakers – the second all four Ramones got their hands on a pair of 505s back in the early 70s, the iconic punk-rock uniform was born. Inspired by this era-defining look, the 505c has been redefined for today with a new straight-leg fit that’s slim through the hip and thigh and cut to sit below the waist.

SHOP 505c