See Fashion Week through a first timer's eyes - they're a lot less jaded after all.
Check out Katerina Tillson, a PR who works for Starworks Group (they look after major London designers Jonathan Saunders, Roksanda Ilincic, plus loads more besides), take London Fashion Week head on.
Images left to right: Starworks London Fashion Week invites
Marios Schwab's intercom, "Ring, ring! Taking a trip to the Marios Schwab studio for a sneak preview of his new collection."
Lulu Kennedy and Angela Buttolph stand next to a rail of clothes at Grazia HQ, "At the House of Grazia for a talk by Lulu Kennedy MBE on how to start your own fashion label."
"Just received a delivery of Berocca, definitely needed in the LFW survival pack!"
At the Starworks Group offices, "Last team strategy meeting before the London shows kick off for Starworks Group tomorrow - plenty of Pret sandwiches to keep us going!"
Shop the Fashion Week daily edit chosen by super-cool fashion assistants.