So you want to be a fashion designer? Join the club. This constantly churning, billion $$$ industry is creative and exciting, but also deeply competitive. With the UK's Graduate Fashion Week just ended, we caught up with ASOS’ in-house design team to see what they look for in the work of budding fashion bods. This is what ASOS' head of design Leandra O’Sullivan, along with designers Camilla Grimes, Linette Moses and Olivia Andres, said about how they scout design talent.