Question: who hasn't longed for a unicorn mane of hair or silky soft mermaid skin? Well, now you can officially tick them off your hair and beauty bucket list because US label A Beautiful Life has got them covered, and it's just landed on ASOS. Founded by American husband-and-wife duo Tony and Jennifer Artur (who have been picking up expert know-how since they started working in the beauty biz in the late 90s), the brand started with a perfume oil called Smitten (adorbs) back in 2007 and has now grown to 15+ products. Oh yeah! We caught up with Tony to find out about his personal faves and the story behind their ridiculously cute packaging.