New season, new biannual mags, new cover girls… psych! Well and truly ushering in the new season is Alexa Chung in one of the two covers that have been released so far of POP Magazine’s latest issue (the other version features Canadian singer Grimes). All eyes on POP’s Instagram for more to drop.

This is a whole new vibe for Alexa (no eyeliner?!) – and after posting it on her Instagram it’s safe to say there was a huge reaction to it. But one thing is fo’sho, it’s one of the most directional things we’ve ever seen. Here’s why: